How to choose the right font for your website

So, your website is getting close to being complete and it’s looking great; the images are up, the structure is done the pages are almost there, just missing one crucial part - the text. The text is the heart and soul of your site, you can have the best website on the web, but a site with no text is about as useful as having no website at all. The actual wording can make or break your website; it is a painstaking task to write all the text for your website in a word processor, so it would be a shame for it to not even be readable by the audience. That is why choosing the correct font is vital into the success of your website.

When choosing the font there are three things to consider: size, colour and font style. To choose these three components, certain factors should be considered, such as who is viewing your website, and the colour of the surrounding environment (background, images, etc.)

Firstly the size, which can be used in more ways than one. Clever use of font sizing could attract attention to certain parts of the text body, or distract attention from other parts. Notice how when you sign up to something or download a new piece of software the “terms and conditions” are always in a ridiculously small font? Having important sub-bodies of text in a larger font would attract attention and could save the reader time by giving them a quick answer or solution. However, it is also extremely important to consider the audience when making this choice. If your website is targeted at the older generations, or younger generations, or even specifically for visually impaired audiences you may have to be more generous with the font size.

Black is always the safe option to choose when writing text. But it goes without saying, if there is already a lot of dark colours surrounding the body of text then the text will be more or less unreadable. Choose the colour of your font so that it will co-ordinate with the rest of the colours on the page.

Finally, the actual font itself. It goes without saying that the font itself has to be readable first and foremost, which isn’t always the case. When you make the decision of what font to use, also be conscious of when to use bold, italic and underline. Similar to what I said in the font size section, using bold and italics strategically could attract attention to certain parts of the text, but too much bold and/or italic text could ruin your website.

To sum this all up, using the right font it extremely important, even more than you think. When you get around to choosing the right one, think about those three things size, colour and the style of the font. Making the wrong decision on any one of these factors will have a negative impact on your website, it does no harm to ask some else to check if you have made the right decision.