Have you ever Google yourself? What comes up, is it your social media pages, your whitepages listing or andn article that you wrote or were featured in? A business is much the same way, when you search for it online it is not just a website that comes up. Today more than ever it is important to protect your online reputation and web presence from negative reviews, brand squatters trying to piggyback off your good name and any negative press that in the digital age sticks around for ever.
How do you protect yourself? Register all versions of your domain name not just the .com. Make sure to also register any extended spelling versions for example www.USA.com can also be spelled www.unitedstatesofamerica.com. You can learn why from Presidential hopeful Carly Fiorina. She forgot to register the .org version of her name and lets just say, it was nothing to smile about.
The more positive press you have online the better. Start by signing up for every social media profile you can for your business and add content. Dont forget any of these; Facebook, Twitter, Linkedin, Google+, Pinterest, Instagram, Youtube, Tumblr. Not only will these take up a lot of the top spots in search results but they are a great way to publicise your business and interact with your customers. Ask your customers to review you online on multiple review sites like yelp, google maps and facebook, it helps build credibility and a positive image of your business online.
Send out press releases regularly, you never know what publication will pick them up. Remember to write about every conference and event you attend, sponsor or participate as a vendor at, events get lots of press and frequently cross promote.
Start a blog or do some guest blogging on other sites. The more places your business appears online the more positive your web presence appears in search results. Do some community outreach and sponsorships ask those organizations to mention you on their websites.
Create a second website for a special event, a new product or a contest. This is also a great way to test out a new design or functionality you were thinking of adding to your main website.
Maintaining your web presence is a combination of press, social media, reviews and content creation. It takes effort consistency and dedication. How do you maintain your web presence?
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