Internet is an excellent ground for the entrepreneur in you. If worked well, it can certainly help you get an additional source of income and if you are really focused, become your full time career as well. The tool that you would need to make this a reality is a beautifully designed and functional website that will help you market yourself or your company to the whole wide world.
You can always hire a web design professional to do all the technical work or, if you have the time, experiment using any of the DIY web builders. In any case, once you know enough about HTML, CMS and WYSIWYG web building platforms, you will only have to better the design and content so that your website is able to attract more and more visitors. Remember that the longer these visitors stay on your website, higher the chances are that they will spend some money on it. Ask yourself this simple question - ‘why do you go back to the sites you like?’ and the most likely answer you will get is ‘because they mostly solve your problems of cater to your needs, offers you great advices or simply entertains you.
Take a look at the following points to better understand what to do.
Prioritise on Google - Your primary goal should be to get noticed on search engines especially with the big daddy of all, Google. To rank high up on Google you would need a key rich domain name with the correct keywords inserted in the URL. You have to let the search engines pick on your website through the right use of words at the right places in your website.
Speed up your website - Visitors to any website lose interest quickly if the site is slow and cumbersome to navigate. It should only take a few seconds for the website to load on any device and display.
Be simple in approach - Keep your site as simple as possible so that your website looks professional. You should avoid use of dark designs and flashy elements.
Keep it lively - Getting a website is not enough, you also have to ensure that it is updated on a regular basis. Constant updates whether in the form of new blog posts, feeds or articles, will keep the visitors engaged and keep coming back for more.
Study your competition - Visit the websites of your competition to understand what is working for them and what is not. Study and learn from their strengths and weaknesses. If you see features that are worth imitating, then try to come up with your own version of that feature on your website as well.
Whether it is for a service, product, showcasing your work portfolio or an ecommerce store, your website should always reflect your brand and also be the main point of your business. There are no two ways about it. Your efforts on marketing lead back to your website only at the end of the day. Hence, it is very important that you make your website correctly and up to the task.
Now, you must have seen a lot of articles on ‘what to do’ to get a great website made however we thought of a different take and decided to introduce you to the top 4 things that you should absolutely NOT DO so as to get an effective and functional website that is equipped enough to handle your online business well.
Let us be very clear on one thing, just starting your website would not get you the users / customers. Unfortunately, that is the truth and it is not going to change. So, while its good to have invested in a domain name and hosting space and all; that alone may not be enough if you want to earn money from your website. So, it is totally worth it to sit back and spend some time constructing a business plan and a marketing strategy. We have compiled a list of things that you should look at for this.
For your business plan, consider the following:
And, for the marketing strategy, ensure that you have at least the following in place:
Getting a website made will not earn you any profit. For that, you will have to know all the nuances of running your business effectively and it is something that will require your full time attention. You will have to be constantly on the lookout for what is working for your business and what is not.• Opting for the wrong ecommerce and web hosting platforms
Don’t always fall prey to saving money with free web hosts and lesser known and cheaper ecommerce solutions. Always remember that if you want to show greater credibility, you must have your own domain name and also a paid web hosting account that gives you greater flexibility and better uptime etc. In the case of ecommerce software, go for well known services with the best reputation if possible.• Imbalance between the message and design
Not only should your website be pleasantly eye catching but it also needs to be able to convey your business objective / the message that you want to present. A great design can only make the users hold on for some time before they start backing off due to the lack of clarity in what your website is trying to tell them. So, strive for that perfect balance and you will have a winning combination. Now, there could be more things that can be added to this list however, if you were to keep a tab on these, you should have a smooth sail for the most part while starting your website.
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