There are over 10,000 WordPress themes available on multiple different theme sites, all of which are custom made to be functional with WordPress' CMS software and some even purposely made for some specific plug ins. For example, there are a lot of different eCommerce plug ins which have themes built solely for their use, automatically integrating where necessary. But what is a theme?
A WordPress theme is often called the templates of WordPress sites - of course, you can build your website from scratch and flex your own innovation and design muscles, but templates are always a great place to start. A lot are free, which is great for the frugal website builder and people who simply want to get an idea of what building / owning a website is like, but websites built using these free templates can be told a mile off.
Premium templates are far less commonly seen as they require some sort of investment, sometimes over $100's worth. New themes are being designed and developed constantly, there is a huge market with multiple multi-million dollar sites being built off the back of it, as you can imagine there is a colossal demand for new and original themes. To get the most original theme possible, you need to have one built bespoke. This of course means an astronomical price hike, but it is more than worth it if you need to differentiate your site from every other 70 million WordPress built sites.
Unlike most website building services, WordPress doesn't have templates (or themes) at the forefront of the task flow. In a lot of cases, your first (or one of your first) actions is to choose from a set of templates, some sets are around 20, whilst most span into the thousands. WordPress is a little different to standard in that the majority of potential templates you can use aren't available immediately, instead you will have to do some shopping around to get the look you are after. This way of getting a theme for your site does have it's pitfalls in that you need to put in extra effort in searching and implementing it and in a lot of cases it is an extra $50 or so, but it is made up by the choice it allows you to have.
Theme buying and selling is big business, as well as having them made to request, with the most popular templates makers raking in $10,000s per template. There are a lot of free templates to choose from to which can be implemented from the start, but it's a drop in the ocean when compared to the vast world of WordPress themes the software gives you license to pick from.
After you buy the template (or download it), the job isn't done. You have to install it. This isn't a huge job for most, but for people who aren't familiar with FTP uploads and ZIP files at all, it can be a daunting task. As WordPress is so popular, there are a ton of guides of how to install your new theme which make it fairly easy, even for technophobes.
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